![]() Purpose The product manager sets the product vision and strategy. Here are a few more ways to think about the three roles: And the project manager focuses on all the cross-functional work, driving on-time and on-budget schedules. The product owner works with the development team to ensure that the right experience is being built. The product manager owns the product vision and defines what the ideal customer experience should be, based on a deep understanding of customer needs. So let’s start with some simple definitions. Manage your strategic product and project plans This is how you make a meaningful contribution to your organization and help create a product that customers love. At organizations where the titles and areas of work are distinct, each role should work closely as a tight knit team to drive the best results. Oftentimes a product manager does the work of all three - it just depends on the size and organization of the company.īut it is important to have a solid understanding of how these roles typically differ and overlap. For example, the product manager role may be separate from the product owner and project manager, or the titles may be used synonymously. And companies may use each one in different ways. To be sure, there is not one universally accepted definition for these roles. But clarity about these roles is vital to effectively collaborating and bringing a product to market. And the confusion only grows in companies where there is a product owner on the team too. I bet you have been called a “project manager” more times than you can count. If you are a product manager, you know where I am going with this. ![]() The amount of confusion these two words can cause never surprises me.
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